The fans and supporters of Big Brother Naija Season 10 housemate, Imisi Ayanwale, have stepped up their campaign efforts, taking the voting drive to the annual Luli Concert of the Celestial Church of Christ held at Tafawa Balewa Square in Lagos.
Imisi, who is currently among the Top 10 finalists of the Season 10 edition, is a long-standing member of the church and has been a regular participant at the concert before making it into the reality TV show.
Her fans said the concert, which attracts thousands of worshippers and music lovers, presented a strategic platform to galvanise support.
On Friday night, videos began to surface showing Imisi’s fans in branded T-shirts distributing campaign materials and canvassing for votes among church members and attendees.
One video obtained by PUNCH Online showed supporters dressed in white garments (sutana) approaching participants of the concert to encourage them to back the housemate.
The campaign drew attention as many attendees were seen stopping to engage with the canvassers with a big banner.
The Luli Concert, a major gospel music festival in Nigeria, features popular ministers including Tope Alabi, Shola Allyson, Toluwani Sings, Lilian Nneji, and Bidemi Olaoba.
Imisi’s fans capitalised on the high turnout to push their candidate’s profile ahead of Sunday’s grand finale.
Imisi, who has emerged as one of the standout personalities in the house, will rely heavily on her voting bloc, especially from faith-based supporters, to stand a chance at clinching the top prize.
